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Writer's pictureShannon Spence

Mascara 101

Mascara is one of those beauty staples we just can’t live without, right? A few swipes, and suddenly your eyes are brighter, your lashes are popping, and your confidence is through the roof. But let’s be honest, finding the perfect mascara? Now, that’s sometimes feels like finding a needle in a haystack! With all the options out there promising length, volume, curl… it’s overwhelming!


So, how do you choose? Do you go for the wand shape, the formula, or just pick the prettiest packaging (no judgment here)? Let’s figure it out together! I’ve put together this guide to help you find your most perfect mascara.



Photo by Ilia


Know Your Lash Type

Let’s start with the basics—your natural lashes! Are they short, thin, straight, or curly? Identifying your lash type helps you choose the right mascara:

  • Short Lashes: Go for a lengthening mascara with a thin brush for an extended, fluttery look.

  • Thin Lashes: Volumizing formulas with thicker brushes create a fuller lash line.

  • Straight Lashes: Curling mascaras with strong hold lift and define.

  • Sensitive Eyes: Opt for hypoallergenic formulas if your eyes tend to water or you wear contacts.


Now that we've figured out your lash type, let’s pick the perfect mascara!




Choose the Right Wand

The brush makes all the difference! Here’s what each one can do:

  • Hourglass-Shaped Brush: For thick, dramatic lashes.

  • Curved Brush: Perfect for lifting and curling.

  • Plastic Comb Brush: Ideal for a clump-free, natural finish.

  • Small or Precise Brush: Great for lower lashes or detailed work.


I personally switch between the hourglass and curved brush. What’s your go-to?




Choose Your Lash Goals and Formula

Now that we’ve figured out your lash type and the perfect wand, the final piece of the puzzle is choosing the right mascara formula to bring your lashes to life! Mascara formulations have evolved, giving us so many options—here’s how each one can complement your desired look:

  • For Length: Fiber-based mascaras add extra extensions for long, fluttery lashes.

  • For Volume: Creamy formulas create bold, full lashes.

  • For Curl: Curling mascaras lift and hold lashes for a wide-eyed effect.

  • For Long-Lasting Wear: Waterproof mascaras are perfect for smudge-proof wear all day, just remember an oil-based remover.


With formulas for length, volume, natural looks, and long-lasting hold, there is quite literally something for everyone.




Extra Tips to Consider

If you have sensitive eyes or love clean beauty, make sure to check the ingredients—look for mascaras that are free of parabens, sulfates, and fragrances to keep things comfy.

My favourite little hack is testing out a mini before committing to a full-size mascara. It’s the perfect way to see how it wears and if the wand feels just right for you!


My favourite little hack is testing out a mini before committing to a full-size mascara. Sephora often sells mini mascara kits, which is a great way to try out different formulas and find your perfect match!




Some Mascara Recommendations

To make things even easier, here are some tried-and-true favourites:













For Sensitive Eyes: Ilia Limitless Lash Mascara








Finding the perfect mascara is all about knowing your lashes and what you want to achieve. Whether it’s bold volume, dramatic length, or a natural lift, there’s a mascara out there for everyone. Don’t be afraid to experiment and have fun with it! You might just find your new holy grail!


What’s your go-to mascara for killer lashes? Share your favourites in the comments; I’d love to hear what works for you!

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